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Cookie Policy

Last updated: August 19, 2026

This Cookie Policy explains how 24H ONLINE SERVICES LTD ("we", "us") uses cookies and similar technologies (such as local storage) on https://24hrslocksmith.co.uk. It should be read together with our Privacy Policy.

1. What Cookies Are

Cookies are small text files stored on your device when you visit a website. We also use browser local storage for similar purposes. In this policy, "cookies" covers both.

2. How Consent Works on This Site

On your first visit, a banner lets you Accept All, Reject Non-essential, or choose categories under Manage Preferences. Analytics and Advertising are off by default and no cookies from those categories are set until you switch them on. Essential cookies do not require consent.

Google tags on this site use Google Consent Mode: if you have not consented, they operate without storing cookies and may send limited, cookieless signals that Google uses for aggregate conversion modelling. They only store cookies after you grant the relevant consent.

3. Categories of Cookies We Use

Necessary (always active)

Required for the website to work securely and to prevent fraud. Legal basis: legitimate interest; these are exempt from consent.

NameProviderPurposeDuration
cookie-consentUs (first party)Stores your cookie banner choice.Until deleted
last_gclid, last_gbraid, last_wbraidUs (first party)Click validation and fraud prevention: verify that enquiries come from genuine ad clicks and block automated abuse.90 days
sessionToken, call_btn_fingerprint_v1, entryTime (local storage)Us (first party)Validate call-button clicks, enforce anti-abuse limits.Until deleted
Cloudflare Turnstile cookiesCloudflareVerify that requests come from a real browser, not a bot.Session / up to 1 year

Analytics (only with your consent)

Help us understand how visitors use the site so we can improve it. Legal basis: consent.

NameProviderPurposeDuration
_ga, _ga_*Google Analytics (via Google Tag Manager)Distinguish visitors and sessions for traffic statistics.Up to 2 years
ph_* (local storage)PostHog (EU-hosted)Product analytics: how the site is used.Up to 1 year
_hj*HotjarBehaviour analytics (aggregated scrolling and click data).Up to 1 year
CRMed statisticsCRMedWebsite usage statistics (visitors, sessions, pages).Up to 1 year

Advertising (only with your consent)

Measure the effectiveness of our Google Ads advertising. Legal basis: consent.

NameProviderPurposeDuration
_gcl_aw, _gcl_gb, _gcl_gsGoogle AdsLink ad clicks to conversions (conversion measurement).90 days

4. Enquiries Are Measured Server-side

Regardless of your cookie choice, when you contact us (for example by starting a call from the website or submitting a form), we record that enquiry on our own server, verify it against fraud, and report it as an advertising conversion server-side. This is based on our legitimate interest in responding to genuine enquiries and preventing fraudulent advertising costs, and does not place any third-party cookies in your browser.

5. Changing Your Choice

You can change your cookie preferences at any time: open Cookie Settings. A "Cookie Settings" link is also available in the footer of every page. You can additionally manage or delete cookies in your browser settings; note that blocking essential cookies may prevent parts of the site from working.

6. Contact

Questions about this policy: [email protected]. For details on how we process personal data and your rights, see the Privacy Policy.